Finding the best storybrand marketing suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Reviews
1. Brand/Story: Cases and Explorations in Fashion Branding
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Bloomsbury Academic FairchildDescription
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.
New to this edition:
~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman
~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana
~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting
~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter
~Chapter objectives and discussion questions allow the reader to fully engage with the content
Instructor Resources:
~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom
~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion
2. Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.3. Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
4. The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
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The Story of Purpose The Path to Creating a Brighter Brand a Greater Company and a Lasting LegacyDescription
A proven methodology for building a purpose-powered organizationSome ideas are bigger than others, and the Master Ideayour company's purposeis the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.
- The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
- Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders
The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
5. Marketing: A Love Story: How to Matter to Your Customers
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Marketing A Love Story How to Matter to Your CustomersDescription
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors." SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
6. Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
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Brand Identity Breakthrough How to Craft Your Company s Unique Story to Make Your Products IrresistibleDescription
Amazon #1 Bestseller in Public Relations and Selling for Small BusinessDoes your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd?
After a life of exploring the way people exchange value in over 35countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how todevelop a strong business identity by combining your personality andvalues with the functionality of your products to become irreplaceableto your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think aboutnew product development and business model generation. With undeniable,well-organized logic, it will show you how anyone can sell more, and athigher prices, so long as they give customers exactly what they want.
* Learn how to build a unique selling proposition for your product
* Learn the best methods for how to sell a product to customers, no matter what you offer.
* Overcome the sales learning curve, and sell products in both physical and online marketplaces.
Table of Contents
Section I: Why Identity Matters
This section will help you learn to see your own value, the value of your business, and the value of your products or services from theperspective of your customers. Only then can you begin to fashion youridentity appropriately. If you can train yourself to think like yourcustomers, you can get a much better idea of what value you should befocused on creating.
1. Can You Tell a Good Story?
2. When Good Ideas Fail
3. Why Entrepreneurs Fail to See Their Own Value
4. Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
We don't always know what makes our own ideas valuable. Failedentrepreneurs are often very close to getting the results they want.They just can't see the bigger picture of how everything in their brandidentity could fit together as one cohesive story. In being so close toyour own business, you forget what things look like to an outsider, andyou can't present your business in a way which will appeal to what theyare specifically looking for. Time to move beyond functionaldescriptions of your business, and focus on profound change.
5. Uncovering Your Core Values
6. Developing a Unique Selling Proposition
7. Crafting Your Personality Profile
8. Knowing Your Target Audience
Section III: Telling Your Story to the World
Communication is happening in every shared moment, and in ways thatare not always obvious. It happens in the way your hair falls on a given day. It happens in how straight you are standing, or the way you walkinto a room. The clothing you wear tells a significant story about whoyou are. There are so many other things we take for granted about themessages we send out to the world. By learning how to be a bettercommunicator, you will gain access to a wide new world of opportunitieswhich are only available if you know how to talk in a way that makesothers want to listen.
9. How to Sell Who You Are
10. How to Speak with Clarity, Authority, & Authenticity
11. How to Display Your Character Through Writing
12. How to Educate Your Audience
Section IV: Brand Identity Case Studies
Case Study #1: From Consultant to Concierge with Productized Services
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche
Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online
7. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Used Book in Good ConditionDescription
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing.
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create--and grow--your audience
* Measure the performance of your content--and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you're the CMO of a Fortune 500, a digital marketer, or entrepreneur, "Epic Content Marketing" gives you the tools you need to vanquish the competition. Start your epic journey now!
Check out EpicContentMarketing.com for book bonus material and to download "20 Epic Examples of Content Marketing"
8. The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
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"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN Author The Icarus Deception
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but youve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brands story from the inside out. Its the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world dont behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how.
ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE
"It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day."
Wendy Wilson BettCo-Founder Peter's Yard
"Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy."
Joe PulizziFounder Content Marketing Institute
"The wisdom in this book is better than any fortune. Read and apply!"
Chris GuillebeauAuthor $100 Startup
This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level.
Mark SchaeferAuthor Return on Influence
"Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets."
David Airey Author Work For Money, Design For Love.
If you're someone who cares about why you do what you do and how you do it, this book is for you.
Tina Roth EisenbergFounder of Tattly
9. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
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From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express, and others--forge the next chapter of marketing as experiential brands.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchors of reinvented marketing mixes.
The authors provide unprecedented access to the specific experiential strategies and blueprints used by the world's most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever.
You'll learn:
- The history and fundamental principles of experiential marketing
- How top brands have reset marketing mixes as experience-driven portfolios
- The anatomy of a brand experience
- The psychology of engagement and experience design
- The 10 habits of highly experiential brands
- How to measure the impact of experiential marketing
- How to combine digital and social media in an experiential strategy
- The experiential marketing vocabulary
- How to begin converting to experiential marketing
Businesses need to reinvent how they market in today's consumer-controlled economy--and Smith and Hanover deliver an informative, exciting and eye-opening roadmap for putting brands on the winning path.
10. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works And Why Authenticity Is the Best Marketing of AllDescription
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:
Whats your story?
Will the people who need to hear this story believe it?
Is it true?
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $225 sneakers make our feet feel betterand look coolerthan a $25 brand. And believing it makes it true.
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers dont talk about features or even benefits. Instead, they tell a storya story we want to believe, whether its factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Thats a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
But for the rest of us, its time to embrace the power of the story. As Godin writes, Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didnt invent storytelling. They just perfected it.
11. Trance: Formation of America