Finding the best hacking marketing suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Reviews
1. Marketing Growth Secret: Growth hacking, Marketing, PR and Brand strategies to lead your startup to success.
Description
Ranked #1 in: Marketing > Research E-commerce > Auctions & Small Business This book presents proven marketing, growth hacking, PR and brand strategies that any entrepreneur can put immediately into action. Marketing Growth Secret is not another AirBnB or Uber case study, but an actionable guide on how to scale your startup or small business and make money. Whether you are a digital marketer looking for innovative techniques or a business owner looking for new ways to bring clients to your doorstep, this book will help you achieve growth. Marketing Growth Secret also analyzes the success (and failure) of hundreds of startups in achieving breakthrough growth, presenting you with patterns and an actionable framework to serve as guidelines for your business and marketing strategies. Discover: How to achieve growth in your organization, integrating step-by-step, actionable strategies; How to integrate growth hacking into your existing marketing strategies instead of choosing one approach or the other; The patterns underlying the recent success of a hundred startups divided by industry; The mistakes to avoid in building your startup, analyzing the stories of over one hundred startups that have failed; What growth hacking is, and how to adopt a growth hacking mindset; Learn the P.I.B.: an agile marketing framework for your marketing strategy. The marketing & growth hacks collected in the book: Acquisition Get anyone's email and ..Hit their inbox Find out your competitors marketing tool stack Chatbots to grow your funnel Immediately Improve SEO Rankings Through Relevant links The rules behind Social Media Growth Facebook find out your competitors likes and audience Facebook automatically invite all friends Facebook Find B2B Clients Linked The LinkedIn hack Twitter - the golden rules Instagram Growth through Instagram SEO YouTube Improve your rankings Pinterest Massively Grow Your Audience Activation SEEN IN hack to gain credibility Content experiments on Google platform Split-testing 101 Personal branding: become an authority Anatomy of the perfect landing page Leverage Influencers Retention Auto-like on Twitter everything your clients post Automatically Schedule Thousands of Tweets 5 Tips to retain your users Revenues Growth Marketing Tools for building your Revenue funnel2. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Hacking Growth How Today s Fastest Growing Companies Drive Breakout SuccessDescription
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaces sorry step-brother, and Uber was a scrappy upstart that didnt stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnt explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies extraordinary rise. That methodology is called Growth Hacking, and itspractitioners include not just todays hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
3. DotCom Secrets: The Underground Playbook for Growing Your Company Online
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Dotcom Secrets The Underground Playbook for Growing Your Company OnlineDescription
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think youve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found thats rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem thats a little harder to see (thats the bad news), but a lot easier to fix (thats the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.4. Growth Hacking: Silicon Valley's Best Kept Secret
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In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking.Raymond and Chad's framework, the ASP, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank.
If you're looking for creative, cost-effective ways to grow your business, then ASP is the answer.
5. Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
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WileyDescription
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. Youll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the jobthis book is your roadmap to fast and efficient revenue growth.
Without a reliable process, youre disjointed, disorganized, and ultimately, underperforming. Whether youre building a sales process from scratch or looking to become your companys rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Todays sales environment is very much a keep up or get left behind paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
6. The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
Description
"Explores how industry has manipulated our most deep-seated survival instincts."David Perlmutter, MD, Author, #1 New York Times bestseller,Grain BrainandBrain MakerThe New York Timesbestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discoveryour pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.
Dopamine is the reward neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the contentment neurotransmitter that tells our brains we dont need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotoninbecause our ancestors were more likely to survive if they were constantly motivatedwith the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.
With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
7. The Growth Hacker's Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer
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The Growth Hacker s Guide to the Galaxy 100 Proven Growth Hacks for the Digital MarketerDescription
The Growth Hackers Guide to the Galaxyis the ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp and founder of one of the world's first growth hacking agencies).
Are You Ready to Skyrocket Your Company's growth?
What You Will Learn
1. The Most Effective Tools, Software, and Technology in the Galaxy for Digital and Startup Marketers
2. 100 Must-Know Growth Hacks to Take your Business to the Next Level (focusing on 3 key areas: Product-Market Fit, Transition to Growth, and Scale)
3. Insider Info fromLeading Startups Showcasing the Best Growth Hacks Ever Conceived (and exactly how they did it)!
What's Inside
100Growth Hacks including:
How to use the skyscraper content marketing technique to generate thousands of page views a day!
How to create a digital marketing "ground zero" for your company!
How to automate (almost every task in your business!
How to become a thought leader (and automate the whole process)!
How to get direct access your target audience!
How to get instant feedback from website visitors (and use this increase site wide conversions)!
How to get access to the most brilliant people in the world with no network!
How to connect with influencers without paying thousands to attend conferences, events, and seminars!
How to get your website content 10x more exposure!
And much, much more
12 in-depth growth hacking case studies from hyper-fast growth companies, including:
* Drip
* AdEspresso
* Grid
* Moo
* Shopify
* Zenefits
* Hubspot
* Canva
* and more
Who This Book is For
1. Startup Marketers
Nothing can be as discouraging as a slow startup. When you finally take the plunge to start a project you have always believed in, only to see little to no growth, self-doubt can take over. Instead of suffering through this period, struggling and wondering if your startup is going to make it, you need to figure out a way to make it workbut you wont find it through traditional marketing routes.
2. Digital Marketers
By leveraging the growth hacks in this book, you will find your marketing reach more people faster and cheaper than ever before, leading to the type of connections that will take your business to the next level. Each growth hack is specifically geared towards improving the performance of digital marketers throughout the galaxy. Reading The Growth Hackers Guide to the Galaxy is like putting your current skillset on steroids (minus the big forehead thing).
3. Modern Marketing Students
The medium of marketing is evolving faster than ever before. This book will put you on the vanguard of marketing techniques. The internet has opened up so many doors for startup companies and small businesses, throwing traditional methods of business-building out the window, and, as it seems, traditional marketing methods as well. These hacks will allow you to think outside of the box and question the mold of classic marketing methods.
4. Nontechnical Marketers
Just because you have no prior technical marketing skills, does not mean you cant implement these hacks. In fact, these growth hacks are going to be particularly crucial for you. We will provide you with step by step instructions, ensuring that you do not feel over your head at any point.
Bottom Line If you want to learn about growth hacking, The Growth Hacker's Guide to the Galaxy is for you.
8. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
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Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More InnovativeDescription
Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of softwarefrom the growing number of technologies in our own organizations to the global forces of the Internet at large.
But you can turn that to your advantage. And you don't need to be technical to do it.
Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.
Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.
- Increase the tempo of marketing's responsiveness without chaos or burnout
- Design "continuous" marketing programs and campaigns that constantly evolve
- Drive growth with more marketing experiments while actually reducing risk
- Architect marketing capabilities in layers to better scale and adapt to change
- Balance strategic focus with the ability to harness emergent opportunities
As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everythingincluding marketingflows with the speed and adaptability of software.
9. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
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WileyDescription
The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body languageand thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.
Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.
Written by a premier practitioner of modern marketing, this book will provide you with:
- Insights on the evolution of product development and management in the organizationand why marketing must partner with them in the new era
- An understanding of Agile methods and their application to marketing
- A plan for integrating Agile with your traditional methods
- Tactics to drive alignment with product management
- A pathway to becoming the steward of customer experience
Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practiceand help realize its critical roles in product management and the customer experience.