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1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
Description
New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
2. The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
Description
Does any of this sound like you?
1. You never know what to write
On most days you struggle to come up with blog post ideas and havent planned in advance what your content is going to be about.
You're always looking to filla publishing queue.
2. You chase after content trends
You go after what you think will make your post go viral or get more shares. There isnt necessarily a thread in any of your content pieces.
3. Your content doesnt have a strong link to the products or services you offer
Youre not sure how to create content to promote your products or services.
If youre nodding yes to any of the above, The 1-Hour Content Plan will help you generate countless ideas. To be exact, a full years worth of traffic building and sales boostingcontent ideas in 60 minutes or less.
Heres whats packed in this how-to guide:
- Three core ways to INSTANTLY generate content ideas with ease. Ditch the content overwhelm and never ever struggle with what to write again.
- 5 types of content that will inch your subscriber towards becoming a buyer and sell your products and services with ease. (And why you need ALL five!)
- The fastest way to determine your BRAND VOICE so that you create content that fits you like a glove. No whishy-washy ideas. No guessing.
- 8 MUST-NOTneglect elements that either make or break your blog posts and how to optimize each of them.
- The trap that bloggers and solopreneurs fall into with producing content and how ways to HOOK more eyeballs on your content.
Imagine for a minute how your blog and business would change if you NEVER run out of blog post ideas
You know exactly what to create, when and what results itll drive.
Your offers (paid and free) become seductive magnets of YES! that readers cannot resist.
Every single piece of content has a purpose in growing your blog and business, sells your products and services for you and builds your online presence
Thats the power of a content strategy and the promise behind the One Hour Content Plan.
Intrigued yet?
Then scroll to the top and click or tap "Buy Now".
Get your content to work harder for you with the One HourContent Plan!
3. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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How to Write Copy That Sells The Step By Step System for More Sales to More Customers More OftenDescription
Writing copy that sells without seeming salesy can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
You'll also discover:
- The universal hidden structure behind all persuasive copy.
- How to avoid the most common copywriting mistakes.
- A simple technique for writing copy thats easy to read.
- How to write powerful short copy for social media.
- Sample headlines, bullet points, and openings yours to swipe and use as your own!
- Tons of templates, examples, and checklists guaranteed to improve your copy.
- ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
4. Scary Close: Dropping the Act and Finding True Intimacy
Description
After decades of failed relationships and painful drama, Donald Miller decided hed had enough. Impressing people wasnt helping him connect with anyone. Hed built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost.
From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important.
Scary Close is Donald Miller at his best.
5. Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
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Find Your Why A Practical Guide for Discovering Purpose for You and Your TeamDescription
Start With Whyhasledmillions of readers torethink everything they do in their personal lives, their careers and their organizations.
NowFind Your Whypicks up where Start With Why left off. Itshows you how toapply Simon Sineks powerfulinsightsso that you can find more inspiration at work -- and in turn inspire those around you.
Ibelievefulfillment is aright and not aprivilege. We are all entitled to wake up in the morning inspired to go to work,feel safe when were there and return home fulfilled at the end of the day.Achieving that fulfillment starts with understanding exactlyWHYwe do what we do.
As Start With Why has spread around the world, countlessreaders have asked me thesamequestion: Howcan I applyStart With Whytomycareer, team,companyor nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I createdthishands-on, step-by-step guidetohelp you findyour WHY.
With detailedexercises, illustrations, andaction steps forevery stageof the process,Find Your Whycan help you address many important concerns, including:
* What if my WHY soundsjustlike my competitors?
* CanIhave more than one WHY?
* If my work doesnt match my WHY, whatshouldI do?
* What if my team cant agree on our WHY?
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book willhelpguideyou on a path to long-term successand fulfillment, forboth you and your colleagues.
Thank you for joiningus as we work together tobuild a world in which more peoplestart with WHY.
Inspire on!
--Simon
6. Leonardo da Vinci
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Based on thousands of pages from Leonardo's astonishing notebooks and new discoveries about his life and work, Walter Isaacson weaves a narrative that connects his art to his science. He shows how Leonardo's genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy.Description
The #1 New York Times bestsellerA powerful story of an exhilarating mind and life...a study in creativity: how to define it, how to achieve it. The New Yorker
Vigorous, insightful. The Washington Post
A masterpiece. San Francisco Chronicle
Luminous. The Daily Beast
He was historys most creative genius. What secrets can he teach us?
The author of the acclaimed bestsellers Steve Jobs, Einstein, and Benjamin Franklin brings Leonardo da Vinci to life in this exciting new biography.
Based on thousands of pages from Leonardos astonishing notebooks and new discoveries about his life and work, Walter Isaacson weaves a narrative that connects his art to his science. He shows how Leonardos genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy.
He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and technology. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him historys most creative genius.
His creativity, like that of other great innovators, came from having wide-ranging passions. He peeled flesh off the faces of cadavers, drew the muscles that move the lips, and then painted historys most memorable smile. He explored the math of optics, showed how light rays strike the cornea, and produced illusions of changing perspectives in The Last Supper. Isaacson also describes how Leonardos lifelong enthusiasm for staging theatrical productions informed his paintings and inventions.
Leonardos delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance of instilling, both in ourselves and our children, not just received knowledge but a willingness to question itto be imaginative and, like talented misfits and rebels in any era, to think different.
7. Klutz LEGO Chain Reactions Craft Kit
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NAPPA Silver Award WinnerDesign and build 10 amazing moving machines - teach your bricks new tricks
Comes with 80 page instructions, 33 LEGO pieces, instructions for 10 modules, 6 plastic balls, string, paper ramps and other components
Includes a 80 page instructional book with Klutz certified crystal-clear instructions
Includes more than 30 essential Lego elements
Recommended for children ages 8+
Description
Our book includes 33 special LEGO elements that combine with basic bricks from your collection to make your machines go. But dont worry that you wont have the right bricks; we worked with the folks at LEGO to make sure youll need only the most common bricks, and that there are plenty of substitutes. The result is a chain reaction of fun, as one thing leads to another and another and another.
Comes with: 78 page book, 33 LEGO elements, 6 LEGO balls, 6 feet of string, 8 paper ramps, 2 paper pop-up signs, 1 paper funnel ramp, 1 paper flag, 1 paper bucket, 1 platform
8. StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
Description
SUCCESSFUL STORYBRANDS NEED MORE THAN A "CLEAR MESSAGE." THEY NEED THE RIGHT MESSAGE.StoryBranding 2.0 is a revision of the award-winning, internationally celebrated book on the original StoryBranding brand-planning process. Having won numerous awards since it was first published in 2012, it is regarded as the seminal book on branding for entrepreneurs and privately-held companies.
This book's biggest contribution is provided through examples and step-by-step instructions on how to avoid the single-biggest cause of marketing failure. This mistake is described as the myopic focus business owners give to selling a better mousetrap while ignoring what's needed to establish a better brand.
If you're selling a product or service, you probably already know how important it is to clearly communicate its unique problem-solving abilities. However, when it comes to marketing, unique benefits, like perishable fruit, have expiration dates. No doubt, right now somebody somewhere is probably trying to figure out how to "out-benefit" your offering.
But having a strong brand is like owning competitive threat insurance. It has been proven, time after time, the more a brand emotionally resonates with a given audience, the more likely success. In essence, this book provides a proven roadmap on how to get there.
StoryBranding 2.0 was not written by a novelist who decided that a similar discipline could be applied to marketing products and services, aka "story brands." Instead, it provides a practical, relevant, and time-tested short-cut to the long road a highly successful advertising executive has traveled.
Library JournalAdvertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. When preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the "storybranding" process, which helps brands understand themselves, to the way stories teach us about the people in them. VERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process. Signorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LLC,
"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago" --Annette Simmons, Bestselling author of Whoever Tells the Best Story Wins and The Story Factor
Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must-read. --Michael Margolis, president, Get Storied; author of Believe Me
All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book." --Dennis Dunlap, CEO, American Marketing Association