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Reviews
1. Logotype (Mini)
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LogotypeDescription
Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.
Logotype mini is an important and essential companion volume to Logo and Symbol minis.
2. Logo Modernism (English, French and German Edition)
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LOGO ModernismDescription
This unprecedented TASCHEN publication, authored byJens Mller, brings together approximately 6,000 trademarks, focused on the period 19401980, to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters:Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction fromJens Mlleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects asFiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists,Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
3. American Trademark Designs (Dover Pictorial Archive S)
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American Trademark DesignsDescription
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
4. Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
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Logo Design Love A Guide to Creating Iconic Brand Identities 2nd EditionDescription
Completely updated and expanded, the second edition of David Airey'sLogo Design Lovecontains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.InLogo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaboratewith clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the workof many well-known designers such as Paula Scher, who designed the logos for Citi andMicrosoft Windows, and Lindon Leader, creator of the current FedEx identity, as well aswork from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
InLogo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
5. The Logo Design Toolbox: Time-Saving Templates for Graphic Design
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The Logo Design Toolbox Time Saving Templates for Graphic DesignDescription
With this toolbox of practical logo templates la Neubau Welt, Alexander Tibelius provides designers with useful groundwork for implementing their own ideas. All designers are familiar with this problem: one element is still missing and a deadline is fast approaching. They can imagine the suitable component, but since it isnt at hand, it first has to be created in a time-consuming process. What could help simplify and shorten typical design processes? Which tools would one always like to have available? With his 900+ templates for contemporary graphic and logo design, Alexander Tibelius provides designers with the right basic materials for further processing and tuning. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls, along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. Everything pictured in Tibeliuss book is, of course, also available as a scalable and customizable vector file. Comparable to popular Gestalten publications such as Neubau Welt or Carsten nicolais Grid Index, this clearly structured toolbox provides designers with some of the most used, recurring elements, symbols, and motifs in logo and layout design in all of their conceivable permutations. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or t-shirts. In short, the multifaceted compendium The Logo Design Toolbox will serve any graphic designer as a practical helper for producing specific, goal-oriented results.6. Logo: The Reference Guide to Symbols and Logotypes (Mini)
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LOGO The Reference Guide to Symbols and LogotypesDescription
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram DesignThe logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.
By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
7. How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
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How toDescription
The first monograph, design manual, and manifesto by Michael Bierut, one of the worlds most renowned graphic designersa career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.
Protg of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.
How to, Bieruts first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic designhow to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bieruts eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.
Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this centurys most renowned creative minds.
8. Logo Design Workbook: A Hands-On Guide to Creating Logos
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Used Book in Good ConditionDescription
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
9. Logo Design
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TaschenDescription
Featuring work from bothstar names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in thevisuals and philosophy behind brand identity.
Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing.Bibliotheca Universalisbrings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworms delight never bore, always excite!
10. Graphic: 500 Designs that Matter
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Hardback708 Pages
Author: Phaidon Editors
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Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present
The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.
11. Logoism: Contemporary LOGO Design
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Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters ? symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols and/or letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe.12. Logo Design Studio 4.0 [Download]
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Comic Creator Fr/EnPlease check the system requirements to verify this game works with your computer and/or operating system before purchase.
You can also shop for digital games on your mobile device.
Description
Features:
- Adjust and modify over 200 customizable templates categorized by industry
- Over 800 high-resolution objects that include spheres, signs, swooshes, shapes, images, flags, alphabet art, and industry-specific graphics
- Wipe the logo canvas clean with the undo and revert tools
- Import and export in all popular formats including JPEG, PNG, WMF, BMP, PDF, and more
- Summarize your identity using the Slogan and Tagline resource library
- Capture your identity with every essential Object and Text tool
- Special effects such as Shadows, Blurs, and Frames ignite your image
- New text effects include Projective, Wavy, and Circular styles
- Advanced color-control options and gradients to impress pros
- Place your new logo on the included custom letterhead templates
- Export your logo to Web projects at 72 dpi, professional print shops at resolutions up to 300 dpi, or adjust the resolution to any other need
- Trademark and copyright guidelines help secure your identity
- Video tutorials display the easy steps of Logo Design Studio
- Professional, creative, refined, and designer fonts included
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