Finding the best story brand suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Reviews
1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
Description
New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
2. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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How to Write Copy That Sells The Step By Step System for More Sales to More Customers More OftenDescription
Writing copy that sells without seeming salesy can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
You'll also discover:
- The universal hidden structure behind all persuasive copy.
- How to avoid the most common copywriting mistakes.
- A simple technique for writing copy thats easy to read.
- How to write powerful short copy for social media.
- Sample headlines, bullet points, and openings yours to swipe and use as your own!
- Tons of templates, examples, and checklists guaranteed to improve your copy.
- ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
3. Scary Close: Dropping the Act and Finding True Intimacy
Description
After decades of failed relationships and painful drama, Donald Miller decided hed had enough. Impressing people wasnt helping him connect with anyone. Hed built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost.
From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important.
Scary Close is Donald Miller at his best.
4. Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
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Find Your Why A Practical Guide for Discovering Purpose for You and Your TeamDescription
Start With Whyhasledmillions of readers torethink everything they do in their personal lives, their careers and their organizations.
NowFind Your Whypicks up where Start With Why left off. Itshows you how toapply Simon Sineks powerfulinsightsso that you can find more inspiration at work -- and in turn inspire those around you.
Ibelievefulfillment is aright and not aprivilege. We are all entitled to wake up in the morning inspired to go to work,feel safe when were there and return home fulfilled at the end of the day.Achieving that fulfillment starts with understanding exactlyWHYwe do what we do.
As Start With Why has spread around the world, countlessreaders have asked me thesamequestion: Howcan I applyStart With Whytomycareer, team,companyor nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I createdthishands-on, step-by-step guidetohelp you findyour WHY.
With detailedexercises, illustrations, andaction steps forevery stageof the process,Find Your Whycan help you address many important concerns, including:
* What if my WHY soundsjustlike my competitors?
* CanIhave more than one WHY?
* If my work doesnt match my WHY, whatshouldI do?
* What if my team cant agree on our WHY?
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book willhelpguideyou on a path to long-term successand fulfillment, forboth you and your colleagues.
Thank you for joiningus as we work together tobuild a world in which more peoplestart with WHY.
Inspire on!
--Simon
5. StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
Description
SUCCESSFUL STORYBRANDS NEED MORE THAN A "CLEAR MESSAGE." THEY NEED THE RIGHT MESSAGE.StoryBranding 2.0 is a revision of the award-winning, internationally celebrated book on the original StoryBranding brand-planning process. Having won numerous awards since it was first published in 2012, it is regarded as the seminal book on branding for entrepreneurs and privately-held companies.
This book's biggest contribution is provided through examples and step-by-step instructions on how to avoid the single-biggest cause of marketing failure. This mistake is described as the myopic focus business owners give to selling a better mousetrap while ignoring what's needed to establish a better brand.
If you're selling a product or service, you probably already know how important it is to clearly communicate its unique problem-solving abilities. However, when it comes to marketing, unique benefits, like perishable fruit, have expiration dates. No doubt, right now somebody somewhere is probably trying to figure out how to "out-benefit" your offering.
But having a strong brand is like owning competitive threat insurance. It has been proven, time after time, the more a brand emotionally resonates with a given audience, the more likely success. In essence, this book provides a proven roadmap on how to get there.
StoryBranding 2.0 was not written by a novelist who decided that a similar discipline could be applied to marketing products and services, aka "story brands." Instead, it provides a practical, relevant, and time-tested short-cut to the long road a highly successful advertising executive has traveled.
Library JournalAdvertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. When preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the "storybranding" process, which helps brands understand themselves, to the way stories teach us about the people in them. VERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process. Signorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LLC,
"It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago" --Annette Simmons, Bestselling author of Whoever Tells the Best Story Wins and The Story Factor
Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must-read. --Michael Margolis, president, Get Storied; author of Believe Me
All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book." --Dennis Dunlap, CEO, American Marketing Association