Finding the best marketing planning suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Reviews
1. Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series
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Event Planning Management Marketing for Successful Events Become an Event Planning Pro Create a Successful Event SeriesDescription
In this book you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business.In this book I walk you through event planning and management fundamentals, and then explain how you can get significant growth in attendance.
By the end of this book you will understand the best ways to make money from your events, and how to grow attendance.
I welcome you to get this book, and I look forward to helping you create the best event series possible.
2. BASIC MARKETING: A Marketing Strategy Planning Approach
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BASIC MARKETING A Marketing Strategy Planning ApproachDescription
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.3. Analysis for Marketing Planning
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.4. Essentials of Marketing: A Marketing Strategy Planning Approach
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NOTE: This Book does not includes Access Card or Access Code. This is a Standalone BookEssentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
Building on Pioneering Strengths
This author team pioneered an innovative structure - using the four Ps with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.
Over many editions of Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas.
What's unique about Essentials of Marketing?
The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.
5. Strategic Communications Planning for Public Relations and Marketing
Description
The basic principles of researched-based strategic planning remain unchanged
However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater.
Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.
Strategic Communications Planning for Public Relations and Marketing:
- Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics.
- Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs).
- Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.
6. Marketing Planning
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Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the books unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.
7. Strategic Market Management
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Used Book in Good ConditionDescription
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of todays markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.8. Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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This is the brand-new, revised and updated Fifth Edition of the classic go-to textbook for developing successful advertising campaigns. It is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. This book offers a fresh "how to" approach for developing fully integrated advertising campaigns. The simple step-by-step practical application gives the reader the entire toolbox needed to make a winning campaign and eliminates obstacles and roadblocks that can get in the way of creating great work.Jim Avery's more than 25 years of advertising experience includes working for large international agencies in NYC, but he also worked in Chicago and in smaller markets like Portland and Eugene, OR. He is an active marketing and management consultant and writes a syndicated newspaper column The Advertising Workshop, which appears monthly. He continues to serve on the National Advertising Review Board.
Debbie Yount started her second career in 2013 as a faculty member of the University of Oklahoma Gaylord College following a 40-year career in advertising agency leadership positions. Most notably, she served as Chairman & CEO of Publicis Dialog USA, the digital and direct arm of Publicis Worldwide. She holds the position of Area Head, Strategic Communication at Gaylord College and serves as Advertising Faculty Adviser for Lindsey + Asp, Gaylord's student-run advertising and public relations agency. She also teaches Advertising Campaigns and Social Media Marketing.
Praise for the book:
"Advertising Campaign Planning provided me with a clear roadmap and real-world applications that have helped guide me through a variety of experiences as a student and in the real world as an account planner." (Nick Howard, CP+B/Los Angeles)
"The newly-added social media information really gives it an update and advice on integrating social media into your campaign." (Caitlyn Kayser, Grey/New York)
9. Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement (Bryson on Strategic Planning)
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The essential planning resource and framework for nonprofit leadersStrategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content.
Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy.
- Discover an effective approach to the strategic planning process
- Identify issues, establish a vision, clarify mandates, and implement plans
- Manage the process with continual learning and revising
- Link unique assets and abilities to better accomplish the central mission
Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today.
10. Strategic Marketing Management, 9th Edition
Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.