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Feature

It also neutralizes unwanted yellow or brassy tones with a high level of violet dye
Sulfate-free tones blonde/gray hair formulated with antioxidants and UV protectors
Prevents fading and tonal change

Description

This gentle violet shampoo cleanses and maintains the hue of cool blonde, highlighted, bleached or gray hair. It also neutralizes unwanted yellow or brassy tones with a high level of violet dye. sulfate-free tones blonde/gray hair formulated with antioxidants and UV protectors prevents fading and tonal change made in America How to use: Apply to wet hair. Leave in 3-5 minutes. Rinse. Follow with color endure violet sulfate-free conditioner. Use 2-3 times a week. JCPenney limits the sale of all salon products and salon special purchase to 8 of any one item, up to a maximum of 12 items, per customer, per month.