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Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame todays essential issues.
Called the father of framing by The New York Times, Lakoff explains how framing is about ideasideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.
The ALL NEW Dont Think of an Elephant! picks up where the original book left offdelving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.
In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the countryone that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens well-being and freedom.