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Description

The subscription revenue model is a business model where a customer must pay a subscription price to have access to the complete product/service for the designated subscription period. The model was pioneered by magazines and newspapers, and later by digital publishers and software companies, but is now widely used by many different types of businesses and websites, including wine and apparel retailers, as a viable growth strategy. This book has been written to guide business owners through the subscription marketing start-up process, and to take advantage of and fully participate in the growing subscription economy. The book presents this information in an efficient bullet point format that makes it easy to translate proven theories into actionable steps. The book contains the practical steps required to build a successful subscription commerce business. It features many examples of businesses that have implemented profitable subscription marketing programs. Many ideas are provided as to how to create a loyal subscriber base that will enable the business to reduce churn or customer attrition, and to nurture or maximize lifetime customer value. The book also includes a list of software vendors and a glossary of subscription terms.