The most advanced USB charging cord on the market today has finally come to Amazon! We love our phones. We shop with them, use them to Skype with family, get directions to new restaurants, and theyre even a lifeline to our busy work lives. And while those are all essential parts of our lives, it can be difficult to stay connected to the world when your charging cord cant keep up. Thats why we invented BelayCords. Backed on Kickstarter by thousands, our BelayCords offer the first and only iPhone USB Lightning cable that works in any orientation. Not only that, but our braided cables come in seven vibrant colors that wont tangle and wont break, meaning theyre ideal for people who are always on the go. When you need a charging/syncing cable that wont let you down when you really need that extra phone power, and works as well in the office as it does in your cabin, then choose the best USB charging cord on the market todayBelayCords. Features and benefits of BelayCords Reversible USB Charging Cords: -Comes in seven (7) fantastic colors -Revolutionary reversible USB allows you to plug your cable in both ways! -Compatible with iPhone, iPad, iPod Touch, iPad Mini and more! Click Add to Cart above and never again worry about a faulty charging cord slowing you down.