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24/7 models the life of your NBA superstar. Create your own player and guide him through an elite NBA career - Train him, improve his skills, and outshine your competition to land endorsement deals and your own shoe contractThe V.I.P. System lets you save friends profiles to compete when they're not available! Learn their tendencies, moves, and tactics -- or take your game to the next level by downloading profiles of the top players in the country
The Crib is a unique way to show off your in-game accomplishments. Earn crib credits with every game you play to deck out your crib, buy music, or play mini-games
Take total control of your NBA franchise by hiring your own coaching staff and scouts, all with their own individual personalities and expectations
Track top draft picks with year-round scouting and Communication controls -- and tie everything together by receiving feedback from players, agents, coaching staff, press, and even the fans