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The old story, that youth rules, no longer applies. Our future hinges on recognizing the needs and contributions of the 40-plus market, Most importantly, Ageless Boomer women who mean BIG business! A paradigm shifting business book for visionary leaders, savvy marketers, and innovative entrepreneurs who are ready to rock their revenues in the Longevity Economy by staying in sync with the people who keep them in business. Discover how demographic trends coupled with cutting-edge findings will positively influence your future leadership, business development, market reach, and succession planning. Learn why and how to communicate with the 40-plus market - how to leverage their talents as leaders, employees, and employers, how to develop products that serve their needs and how to market them to generate a positive purchasing response. If you snooze, you lose! Now is the time to drive your business or firm to join the innovative product developers, attuned marketers, savvy service providers, and future-forward employers who understand what is coming, leaping ahead to snatch up segments of this booming market. Leading GeroFuturistSM and thought leader on the Longevity Economy, Karen Sands shares her unique perspective to usher in an evolutionary change in the business community by engaging with the workforce and the marketplace to communicate with the 40-plus women's market. That's not all, she also guides the reader in how to leverage their talents as leaders, employees, and employers, how to develop products that serve their needs and how to market them to generate a positive purchasing response.