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Reviews
1. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
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WikibrandsDescription
REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics
"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class
"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy
"Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone
"Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext
"A must-read for the hungry marketer! -- Julie Roehm, Backslash Meta, LLC
"The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization
"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory
What is a Wikibrand?
It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.
It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.
In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.
Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:
- ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
- CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
- BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
- MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing
Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.
You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.
This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com
2. The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence
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The Digital Economy ANNIVERSARY EDITION Rethinking Promise and Peril in the Age of Networked IntelligenceDescription
Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.
John Chambers, Chairman and CEO, Cisco
With a new foreword by Eric Schmidt, Chief Executive of Google
Two decades ago, The Digital Economy changed the way the world thought about the Web and Internet. While everyone else was in awe of websites and "dot coms," Don Tapscott was among the first people to argue that the Internet would fully transform the nature of business and government. It goes without saying that his predictions were spot on.
Now, in this new edition of his classic work, the New York Times bestselling author provides topical updates with a sweeping new analysis of how the Internet has changed business and society in the last 20 years, covering:
- Natural frictions between present-day Industrial Capitalism and the Digital Economy
- The radical effects of the Internet on traditional corporate structures and systems
- Dramatic changes in business collaboration and culture thanks to social media
- The rise of web-based analytics and how they have transformed business functions
- Government transparency, citizen empowerment, and the creation of public value
- Teaching and learningrevolutionary developments driven by digital content
When Tapscott was writing the original edition in 1994, he was living in a world where Netscape had been just introduced as go-to browser, websites didnt do transactions, dial-up was the only way to get online, and mobile phones sightings were rare. Google, YouTube, eBay, Facebook, Twitter? They didnt exist.
Preserving all the original text as it appeared 20 years ago, this new edition includes detailed essays ending each chapterTapscotts highly informed reflections on his predictions, along with new forecasts of where the digital world is headed.
Praise for the new edition of The Digital Economy
1994 was a good year. Netscape Navigator and The Digital Economy. With this anniversary edition, Tapscott provides lucid insights for the next stage of these amazing times.
Marc Andreessen, Co-founder and General Partner, Andreessen Horowitz
Brilliant. Governments can learn from The Digital Economy how to democratize access to prosperity, minimize social and economic divides and transform government and democracy for the 21st Century.
Enrique Pea Nieto, President of Mexico
Were now into three decades of terrific insights and analysis from Don Tapscott about the digital revolution! Read this book!
Ajay Banga, President and CEO, Mastercard
3. Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business
Description
Shows examples of how network and multimedia technology is affecting business4. Ethereum: Blockchains, Digital Assets, Smart Contracts, Decentralized Autonomous Organizations
Description
Blockchain For the Non-Technical*** THIS IS A PREVIEW PRINT ***
As IBMs official liaison to the Ethereum core developers I gave talks on blockchain topics pretty much around the world. After one keynote I was asked for a non-technical guide to understand blockchains. This is it.
The book aims to help you get your head around blockchains in general and around Ethereum specifically. Since Ethereum is currently the pre-imminent blockchain, it makes sense as reference point. The essential stuff is the same for any blockchain.
This text was written for people with a fast grasp, who are not programmers. Reading this should give you the basics to cut through the hype and to identify blockchain opportunities in your professional domain. There are tiny bits of code, which can be admired and skipped.
Well look at Ethereums benefits first, how it is used and what can be done with it; then explain blockchain machinery, visiting the terms that youll be confronted with in every discussion about its application. Exactly what you need to tell the signal from the noise in the echo chamber of honest misunderstandings and desperate marketing.
We take a good hard look at limitations, throw in some history and names and give a realistic outlook.
The index reads like an FAQ and you can use the book like that. However, there is a strong build up, one chapter leading to the next, as optimized path to understanding all the interconnected, moving parts. Theres quite a number of them.
Blockchains are not a trivial topic. The fact that blockchain client programs are small has fooled many people into believing it cant possibly be that hard. The challenges are in the implications though.
But whats in this book will put you ahead of almost everyone outside the core bubble.
A deep dive into this field now at least getting started will help you to become part of the fun ahead. It should allow you to stand out, land deals or a great job.
It will also make you see first hand how early we are in the game.
Hopefully, we will find a contributor to the blockchain community in you, strengthening the portfolio of real-world use cases. Ideally, youll learn to navigate your own uncharted course through your domain and revolutionize it.
From the Books Index:
What is Ethereum?
What is Ether?
What is Ethereum Not?
What is Ethereum Used for?
Create Your Own Digital Currency!
How Does Ethereum Compare?
How Does Ethereum Work?
What is a Blockchain?
What is Cryptography?
Whats the Magic?
What is Holding It Back?
What is a Cryptocurrency?
What is a Digital Currency?
What is a Digital Asset?
What is a Mirror Asset?
What is Consensus?
What is ProofofWork?
What is ProofofStake?
What is a HardFork?
What is Mining?
What is Decentralized Code?
What is a Decentralized Application (Dapp)?
What is a Smart Contract?
What is a Decentralized Autonomous Organization (DAO)?
What is an Oracle?
What is Timestamping?
What is a Private Chain?
What is the EVM?
What is Gas?
What is Solidity?
How Fast is Ethereum / Latency?
What is Ethereums Capacity / Throughput?
What is Probabilistic Finality?
How Ready is Ethereum?
Is Ethereum Legal?
How did Bitcoin Start?
Whats the Story Behind Ethereum?
What is The DAO?
What is Ethereum Classic?
What is all the Hype about?
Whats the Future?
Will Ethereum Change the World?
APPENDIX with technical notes
Hello, World!
Installation
Clients
Drafts of the book have been run by core Ethereum people and highest ranking IBM engineers in a bid to ensure accuracy.
Ill be happy to hear what you felt was missing or presented out of order, no matter your background.
Opinions in this book are mine, not that of IBM.
I am not an Ethereum spokesperson either.
5. Grown Up Digital: How the Net Generation is Changing Your World
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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
- How the brain of the Net Generation processes information
- Seven ways to attract and engage young talent in the workforce
- Seven guidelines for educators to tap the Net Gen potential
- Parenting 2.0: There's no place like the new home
- Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the Net Geners are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
6. Wikinomics: How Mass Collaboration Changes Everything
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Disseminates the process through which companies and consumers harness technology in order to innovate together, profiling such collaborative innovations as blogs, peer-to-peer networks, and personal broadcasting tools that are enabling people to actively participate in the development of the global economy.7. Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
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PortfolioDescription
The technology likely to have the greatest impact on the future of the world economy has arrived, and its not self-driving cars, solar energy, or artificial intelligence.
Its called the blockchain.
The first generation of the digital revolution brought us the Internet of information. The second generationpowered by blockchain technologyis bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though its the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.
Why should you care? Maybe youre a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps youre an immigrant whos sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. Its already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the worlds biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.
Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders playbook for the next decade and beyond.
8. The Digital Economy: Promise and Peril in the Age of Networked Intelligence
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Tapscott follows his best-selling Paradigm Shift with an explanation of what the new digital economy means to business executives and managers, incorporating examples of organizations using information technology to transform business processes and the ways products and services are created and marketed. He discusses the role of business in the transition to a new economy, and looks at the dark side of the information highway and its effects on businesses, society, and the individual. Annotation copyright Book News, Inc. Portland, Or.9. Paradigm Shift: The New Promise of Information Technology
Description
Everywhere organizations are attempting to "reinvent" themselves. The old, unresponsive bureaucracy simply doesn't work in today's volatile, open, global business environment. However, the computing systems in today's organization seem unable to deliver the goods for corporate rebirth. They are limited in function, and expensive, and seem to take forever to change.Here's a book that explains how a new era of technology can enable the transition to the new enterprise and business success. It shows managers and professionals with little or no technical background how to take action NOW to achieve short-term benefits of this technology and position their organizations for long-term transformation.
Based on a series of multimillion dollar investigations of more than 4,500 businesses and government organizations, Paradigm Shift examines and synthesizes the recent experiences of leading edge companies in making the transition to the second era.
The book reveals the promise of the new technology in creating the open, networked, "client/server" enterprise - altering virtually every facet of today's business operations, including the impact of work-group computing and business process reengineering in building a network of high performance business teams; enterprise computing in achieving the integrated competitive organization; and interenterprise computing in extending the react of companies to their customers, suppliers, business partners, and even competitors.
You'll learn how major shifts in the nature of information technology are enabling previously unimagined breakthroughs in its use and useability: the shift from proprietary to open systems; the shift from host-based to network-based systems; and the shift from software craft to software manufacturing.
Most important you will learn critical insights into how to make the transition to the second era enterprise.
Drawing on the recent experiences of such diverse companies as Toys 'R' Us, Sears Roebuck, Four Seasons Hotels, Otis Elevator, and Federal Express, this cutting-edge book provides all the information you'll need to succeed in today's new high-tech, high-stakes business environment!