Finding your suitable manager’s guide is not easy. You may need consider between hundred or thousand products from many store. In this article, we make a short list of the best manager’s guide including detail information and customer reviews. Let’s find out which is your favorite one.
Reviews
1. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
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Marketing Metrics The Manager s Guide to Measuring Marketing Performance 3rd EditionDescription
Todays Definitive Guide to Marketing Metrics
Choosing Them, Implementing Them, Applying Them
- New quantitative formulas, applications, and analytical techniques
- Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more
- All-new chapter on leveraging todays rich online, email, and mobile metrics
- Expert guidance for clarifying what to measure, and testing reliability and validity
Now extensively updated, this award-winning book will help you apply todays most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Youll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffsand help you understand what the numbers really mean. Youll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make.
A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even likes. This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data.
www.management-by-the-numbers.com
Marketing Metrics, Third Edition, is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. Youll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.
This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate todays many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy. Youll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable.
Choose the right metric for every marketing challenge
Understand the full spectrum of marketing metrics: pros, cons, nuances, and application
Gain a deep and thorough understanding of Marketing ROI (MROI)
Quantify how your marketing spending actually contributes to profits
Understand and apply web/online metrics far more effectively
Get actionable knowledge from new web, rich media, and social metricsincluding Google Analytics
Measure what matters, and measure it reliably
Choose the right metrics, and ensure accurate, valid data for decision-making
2. Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean
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Financial Intelligence Revised Edition A Manager s Guide to Knowing What the Numbers Really MeanDescription
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbershelping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent yearsincluding questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbersto help bring everyday work to a new level.
3. 101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges
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Inappropriate attire, lateness, sexually offensive behavior, not to mention productivity and communication issues ... these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. 101 Tough Conversations to Have with Employees offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping them sidestep potential awkwardness and meet issues head-on. This practical, solution-oriented book walks readers through some of the most common-as well as the most serious-employee problems they are likely to encounter. Covering everything from substandard performance reviews to personal hygiene to termination meetings, this handy guide helps managers treat their people with dignity, focusing not just on what to say but also on how to say it. This helpful book provides proven techniques managers can use to protect themselves and their organizations...and get the very best from their people.4. A Manager's Guide to Virtual Teams
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A Manager s Guide to Virtual TeamsDescription
With an increasing number employees working remotely, it is more difficult than ever to ensure that team members are working smoothly and productively together. A Manager's Guide to Virtual Teams is a practical roadmap for bridging the logistical, cultural, and communication gaps that can prevent any virtual team from reaching its full potential. The book explores the four most critical elements to team success: - Trust and Accountability. Ten tips for creating trust within and across virtual teams - Communication. The particular challenges of the virtual world, especially in cross-cultural collaborations - Conflict Management. Examples, case scenarios, and resolution strategies - Deliverables. How virtual teams can get their work "out the door" faster and better A Manager's Guide to Virtual Teams features the author's proprietary Trust Wheel model, which includes powerful tools to help teams develop and ensure trust without face-to-face interaction. Filled with self-study exercises, activities, and advice based on the author's 20 years' consulting experience, this book can help any organization realize the promise of professionals working closely together-even if they've never met.5. A Manager's Guide to Coaching: Simple and Effective Ways to Get the Best From Your Employees
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To stay on top, companies need to do more than just tread water-they need to grow. And that means that their employees need to develop and improve their skills at the same pace. More than ever, managers are being encouraged to improve employee performance through effective coaching, but so few of them have the time-or the knowledge-it takes to do it successfully. Brian Emerson and Ann Loehr have spent years showing some of the country's top companies how to develop their most promising employees. Now in this helpful manual they guide managers through every step of the coaching process, from problem solving to developing accountability. Readers will discover: the top 10 tips every manager should know before he starts to coach * how to handle difficult conversations, conflicting priorities, and problem team members * how to hold follow-up meetings after goals and priorities have been set * sample questions they can adapt to various situations * examples of common problems and how they can use coaching to address them. Clear, practical and straightforward, this is an invaluable tool that will help all leaders coach employees, colleagues, and themselves to excellence.6. Manager's Guide to Operations Management (Briefcase Books)
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Manager s Guide to Operations ManagementDescription
The secrets to improving operations while maintaining the highest quality
How do you operate at maximum efficiency with minimum cost? Managers Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:
- Improve your production processes
- Boost quality using the Six Sigma approach
- Manage supply chains and inventory
- Forecast, plan, and schedule efficiently
With Managers Guide to Operations Management, you have the tools you need to ensure a smooth, steady work flow while producing products and services of the highest qualitythe secret to business success.