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The Elevator Pitch of You is a powerful book and online tool that helps you to create a personal brand statement that influences how people perceive you. Its purpose is to invoke positive emotions, thoughts, and images in people, setting you apart from the competition. Just as a well written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success. How does it work? The book takes you through the latest neuroscience research into how the brain processes information and shows you how to use that to build a better personal brand statement. We show you how to use the same techniques that modern consumer brand managers use to influence peoples perceptions and buying behavior. It is easier than you think and this book offers unique tools and insight that will change forever how you how you answer the question of who you are and how others view you. You get exclusive access to our online brand survey that creates a step-by-step personal workbook to creating your brand statement. We do all the heavy work for you, providing you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration and takes you through word by word how to build your own statement from your survey results. Where you can use your statement: * In job interviews to help you answer with confidence the question: Tell us about yourself? * For placement in your resume or CV to give a clear picture of what sets you apart from the competition. * As a killer LinkedIn profile summary. * For leaders and team managers how want to their teams to understand better who they are and how to work better with them. About the Author David C Winegar has more than 20 years experience in developing people in multinational organizations, and has been a founder in two multi-million-dollar funded tech companies one in travel and one in mobile. He has an MBA in organizational behavior and eBusiness from the University of Pittsburgh, and has been running his own training and development company focusing on leadership and sales for the last 10 years. His work has taken him around the world working with people from more than 70 different countries. His areas of expertise include neuroscience, conversational intelligence, presentation and pitch writing, group and individual coaching.