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On the demand side, exporters and strategic planners focusing on beer and malt beverages in South Korea face a number of questions. Which countries are supplying beer and malt beverages to South Korea? How important is South Korea compared to others in terms of the entire global and regional market? How much do the imports of beer and malt beverages vary from one country of origin to another in South Korea? On the supply side, South Korea also exports beer and malt beverages. Which countries receive the most exports from South Korea? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for beer and malt beverages in South Korea. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for beer and malt beverages for those countries serving South Korea via exports, or supplying from South Korea via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where South Korea fits into the world market for imported and exported beer and malt beverages. The total level of imports and exports on a worldwide basis, and those for South Korea in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of